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Localization
Localization

Uber

Uber

Product, operational & customer-facing content

Product, operational & customer-facing content

Client

Uber Technologies, Inc.

Date

March 9, 2022

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This collaboration focused on supporting Uber’s English–Dutch localization needs across product interfaces, operational content, and customer-facing communication.

The objective was to ensure clarity, accuracy, and consistency, while maintaining Uber’s direct and practical tone across all translated materials.

By aligning closely with existing workflows and terminology guidelines, Dutch-language content remained clear, reliable, and fit for real-world use across fast-moving environments.

Woman

Scope of work

Uber operates in highly dynamic, real-time contexts where clear communication is essential. This project supported the localization of content used by riders, drivers, and internal teams across the Dutch-speaking market.

Accurate and consistent localization helped ensure that critical information — from app interfaces to operational messages — remained easy to understand and actionable in time-sensitive situations.

How we work

We worked as an extension of Uber’s localization and content teams, following established processes and style guidelines. Each translation passed through structured review and quality checks to ensure linguistic accuracy and operational clarity.

Special attention was given to usability, terminology, and tone, ensuring that localized content supported smooth interactions and confident decision-making for end users.

"In real-time environments, clarity isn’t optional — it’s essential."

This collaboration emphasized the importance of clear, consistent language in operational contexts. By aligning translations with Uber’s communication standards, Dutch-speaking users were able to navigate services confidently and without friction.

What this collaboration supports

  • Clear English–Dutch localization of app and interface content

  • Consistent terminology across operational and customer-facing materials

  • Improved usability for riders, drivers, and support teams

  • Scalable localization support for ongoing updates and launches

Impact

Through a structured and quality-focused approach, Tigo helps ensure that Uber’s Dutch-language content remains clear, accurate, and reliable — supporting seamless user experiences across fast-paced, real-world scenarios.

This collaboration focused on supporting Uber’s English–Dutch localization needs across product interfaces, operational content, and customer-facing communication.

The objective was to ensure clarity, accuracy, and consistency, while maintaining Uber’s direct and practical tone across all translated materials.

By aligning closely with existing workflows and terminology guidelines, Dutch-language content remained clear, reliable, and fit for real-world use across fast-moving environments.

Woman

Scope of work

Uber operates in highly dynamic, real-time contexts where clear communication is essential. This project supported the localization of content used by riders, drivers, and internal teams across the Dutch-speaking market.

Accurate and consistent localization helped ensure that critical information — from app interfaces to operational messages — remained easy to understand and actionable in time-sensitive situations.

How we work

We worked as an extension of Uber’s localization and content teams, following established processes and style guidelines. Each translation passed through structured review and quality checks to ensure linguistic accuracy and operational clarity.

Special attention was given to usability, terminology, and tone, ensuring that localized content supported smooth interactions and confident decision-making for end users.

"In real-time environments, clarity isn’t optional — it’s essential."

This collaboration emphasized the importance of clear, consistent language in operational contexts. By aligning translations with Uber’s communication standards, Dutch-speaking users were able to navigate services confidently and without friction.

What this collaboration supports

  • Clear English–Dutch localization of app and interface content

  • Consistent terminology across operational and customer-facing materials

  • Improved usability for riders, drivers, and support teams

  • Scalable localization support for ongoing updates and launches

Impact

Through a structured and quality-focused approach, Tigo helps ensure that Uber’s Dutch-language content remains clear, accurate, and reliable — supporting seamless user experiences across fast-paced, real-world scenarios.

Team
Man
Team
Woman
Man

Grow With Tigo

Collaborate on international English–Dutch translation and localization projects for clients across industries.

Team

Grow With Tigo

Collaborate on international English–Dutch translation and localization projects for clients across industries.

Team
Man
Team
Woman
Man

Grow With Tigo

Collaborate on international English–Dutch translation and localization projects for clients across industries.