This project focused on supporting Asana’s English–Dutch localization across product interfaces, help content, and customer-facing materials. The goal was to ensure clarity, consistency, and usability while preserving Asana’s distinctive tone of voice and user-focused approach.

By aligning closely with Asana’s localization workflows and terminology guidelines, we ensured that the Dutch-language experience felt as intuitive and natural as the original English product.

Scope of work

Tigo provided ongoing English–Dutch translation and localization support for Asana, covering product UI, in-app messaging, help center content, and customer communications.

This included interface strings, onboarding flows, feature updates, and support documentation — all tailored to ensure a clear, consistent user experience for Dutch-speaking users.

How we work

We worked as an extension of Asana’s localization and product teams, following established workflows and quality standards. Each translation followed a structured process, including context analysis, translation, review, and final quality checks.

Particular attention was paid to usability, consistency, and tone, ensuring the Dutch interface supported productivity at every touchpoint.

"In a product used daily by teams worldwide, language directly impacts usability. Our role is to ensure every localized interaction feels clear, intuitive, and effortless for the end user."

This collaboration highlighted the importance of linguistic consistency and user-centered language in SaaS products. By aligning terminology, tone, and interface clarity, Dutch-speaking users could work in Asana with the same confidence and efficiency as English-speaking teams.

What this collaboration supports

• Clear and consistent English–Dutch product localization

• User-friendly interface and in-app messaging

• Consistent terminology across product and support content

• Scalable localization support for continuous product updates

Impact

Through a consistent, quality-driven approach, Tigo helps ensure that Asana’s Dutch-language product experience remains clear, intuitive, and aligned with the platform’s usability standards — supporting effective collaboration for teams at scale.