This collaboration supported Airbnb’s English–Dutch localization across customer-facing content, product interfaces, and trust-related communication.

The goal was to ensure clarity, cultural relevance, and consistency, while preserving Airbnb’s warm, human tone of voice across all touchpoints.

By aligning closely with Airbnb’s style guidelines and localization workflows, Dutch-language content remained clear, inclusive, and engaging for both guests and hosts.

Scope of work

Airbnb operates in a highly trust-driven, global environment where clarity and nuance are essential. This project focused on adapting key content for the Dutch-speaking market while maintaining the platform’s approachable, community-oriented voice.

The localization work supported seamless communication across markets, helping users feel confident, informed, and at home — regardless of language.

How we work

We worked as an extension of Airbnb’s localization and content teams, following established workflows and editorial guidelines. Each translation was handled with careful attention to tone, inclusivity, and cultural nuance.

Context played a central role in the process. From interface copy to support content, translations were reviewed not only for accuracy, but also for how naturally they read to Dutch-speaking users.

"Clear, inclusive language is essential in building trust between people who may never meet in person."

This collaboration reinforced the importance of tone and cultural sensitivity in multilingual platforms. By aligning language with Airbnb’s values, the Dutch experience supported meaningful connections between hosts and guests.

What this collaboration supports

• Clear and culturally appropriate English–Dutch localization

• Consistent tone across product, support, and trust-related content

• Improved clarity for hosts and guests in key user flows

• Scalable support for ongoing platform updates

Impact

Through a consistent and quality-driven approach, Tigo helps ensure that Airbnb’s Dutch-language content remains clear, welcoming, and aligned with the platform’s trust-first values — supporting confident user interactions across the ecosystem.